Your full-cycle partner for FMCG distribution and brand launch in the Baltics and Ukraine Your full-cycle partner for FMCG distribution and brand launch in the Baltics and Ukraine

Your full-cycle partner for FMCG distribution and brand launch in the Baltics and Ukraine

Bring your brand to Latvia, Lithuania, Estonia and Ukraine. Full-cycle services: marketing, market entry, 3PL logistics, retail support and turnkey solutions.

Our Services
/ About Mulin Group

Building Scalable Brands and Driving Strategic Growth Across the Baltics and Ukraine

Building Scalable Brands and Driving Strategic Growth Across the Baltics and Ukraine

MULIN GROUP is a modern business solutions company specializing in brand development and market expansion across the Baltic region and Ukraine. We combine strategic marketing, branding, logistics, retail support, and operational management into one integrated system focused on sustainable business growth and long-term market success. Our goal is not simply to help companies enter new markets, but to build strong, competitive, and scalable brands with lasting market presence.

We support our partners at every stage of development: — from market strategy and brand creation, — to logistics operations, retail placement, and full operational management. With practical expertise in marketing, distribution, retail management, and international business support, MULIN GROUP delivers tailored solutions that help businesses grow faster, operate more efficiently, and expand with confidence.

Strategic Market Entry
Strategic Market Entry

We help international brands successfully enter and establish themselves in the Baltic and Ukrainian markets through a structured and market-oriented approach.

Partnership-Driven Growth
Partnership-Driven Growth

Our approach focuses on creating long-term value for brands, distributors, retailers, and manufacturing partners through aligned commercial strategies and shared objectives.

Sustainable Excellence
Sustainable Excellence

We provide integrated business solutions designed to support stable and sustainable development across dynamic markets.

“Our mission is to connect global ambitions with local market success, helping brands not only enter new markets but become leaders within them.” “Our mission is to connect global ambitions with local market success, helping brands not only enter new markets but become leaders within them.”
/ our mission

“Our mission is to connect global ambitions with local market success, helping brands not only enter new markets but become leaders within them.”

Vitalij Mulin
Founder & CEO, Mulin Group
Storage & Distribution
/ Our Services

Storage & Distribution

Full range of services for FMCG brands entering the Baltic market: marketing strategy, market entry, 3PL logistics, retail support and turnkey solutions.

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Market Entry Strategy
Market Entry Strategy

We develop market entry strategies that help brands successfully launch in the Baltics, Ukraine, and neighboring markets.

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Distribution Development
Distribution Development

We build efficient distribution networks that connect brands with retail, wholesale, HoReCa, and regional partners.

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Brand Development & Positioning
Brand Development & Positioning

We help brands build strong market identities that resonate with local consumers and stand out from competitors.

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Logistics & Operational Support
Logistics & Operational Support

We manage operational processes that allow brands to scale efficiently across multiple markets.

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Business Growth & Market Expansion
Business Growth & Market Expansion

We help brands scale beyond initial market entry and build sustainable long-term growth.

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/ Our Brands

Driving Success for Leading Brands Across the Region

Driving Success for Leading Brands Across the Region
Driving Success for Leading Brands Across the Region
Driving Success for Leading Brands Across the Region
Driving Success for Leading Brands Across the Region
Driving Success for Leading Brands Across the Region
Driving Success for Leading Brands Across the Region
Driving Success for Leading Brands Across the Region
Driving Success for Leading Brands Across the Region
/ We work with

Our partners in the Baltic States and Ukraine

Our partners in the Baltic States and Ukraine
Our partners in the Baltic States and Ukraine
Our partners in the Baltic States and Ukraine
Our partners in the Baltic States and Ukraine
Our partners in the Baltic States and Ukraine
Our partners in the Baltic States and Ukraine
Our partners in the Baltic States and Ukraine
Our partners in the Baltic States and Ukraine
Our partners in the Baltic States and Ukraine
/ FAQ

Frequently asked questions

What does MULIN GROUP do?

MULIN GROUP provides comprehensive solutions for launching and developing brands in the Baltic and Ukrainian markets. We integrate marketing, branding, business support, logistics, 3PL services, retail support, and operational management into one efficient system designed to accelerate business growth.

What types of companies do you work with?

We work with startups, entrepreneurs, established companies, manufacturers, importers, and international brands seeking to expand and strengthen their presence in the Baltic and Ukrainian markets.

In which countries do you provide services?

Our primary focus is the Baltic region and Ukraine. We also support international companies in building effective partnerships and logistics networks within these markets

Can you help launch a new product on a turnkey basis?

Yes. We manage projects at every stage — from strategy development and brand creation to logistics, retail placement, operational management, and ongoing business support.

What marketing services do you provide?

We develop marketing strategies, manage branding and product positioning, conduct competitive analysis,
and create modern advertising materials, including AI-generated visual content for brand promotion.

Do you provide logistics and warehousing services?

Yes. We organize import, export, and local delivery operations, as well as provide 3PL warehousing, order
fulfillment, and inventory flow management services.

Do you assist in establishing cooperation with retail chains and suppliers?

Yes. We help businesses build effective partnerships with retail chains, manufacturers, suppliers, and other key market participants to support sustainable business growth.

What is included in your retail support services?

Our retail support services include merchandising, shelf presence monitoring, retail audits, product quality control, as well as analytical reporting on sales performance and product placement effectiveness.

Is it possible to order only a specific service?

Absolutely. Clients can choose either comprehensive business support or individual services depending on their specific business needs and objectives.

Why do clients choose MULIN GROUP?

Our key strengths are a comprehensive approach, practical industry expertise, and a strong focus on
measurable results. We do more than provide consulting — we help businesses successfully launch, scale,
and strengthen their market position in the Baltic region and Ukraine.

/ Where we operate
Global Standards, Local Presence
Latvia
Estonia
Lithuania
Ukraine
Latvia

Positioned at the heart of the Baltics, Latvia provides a central strategic hub for regional distribution and retail management.

Latvia
Estonia

A hub of digital innovation and business efficiency, serving as a vital gateway to the Nordic markets.

Estonia
Lithuania

The largest Baltic economy with advanced logistics infrastructure, offering extensive opportunities for rapid brand scaling.

Lithuania
Ukraine

A vast and resilient consumer market with immense growth potential and a rapidly evolving retail landscape.

Ukraine
/ contact us

Get in touch with us

If you have any questions, please feel free to contact us by phone, private message, email, using the form below, or even on social media!

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Head office
20-1 Vestienas Street, Riga, LV-1035
Warehouse address
497 Latgales Street, Rumbula, LV-2021
Warehouse address
"Ciedri", Ķekavas pagasts, Ķekavas nov., LV-2123

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